Q In preparation for this discussion, read the article The Single-arity: Rise of the Solo Citizen. Chapter 1 of your textbook explained how a zeitgeist describes the cultural climate of a specific time period. In the 1990s, our culture was obsessed with health and fitness. Across the nation, many Americans began working out and living a sporty life. They started jogging and joining health clubs. Everyday clothing and accessories started reflecting this active lifestyle. Clothing became fitted and had an active look. The Adidas tracksuit became the uniform of the day. In the article The Single-arity: Rise of the Solo Citizen, Faith Popcorn writes that it is okay to live the single lifestyle. If “single-arity” becomes the new zeitgeist, how will this affect the fashion market? What fashion trends, like athletic apparel in the 1990s, will emerge to satisfy the wants and needs of this new consumer? Refer to the Discussion Rubric for directions on completing these discussions.
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